PDA

View Full Version : Facebook


element009
03-23-2011, 09:36 AM
I'm working on a website right now, but I also want to put my company on Facebook. I did a very quick search, and most lawn care/landscaping companies I found on Facebook have a very minimal presence. Pretty much just a picture and maybe a sentence or 2 about the company.

I'm looking for suggestions to take it further than that. Is there more I can do? Has anyone here actually gained customers by using Facebook? If so, what does your company's facebook page consist of?

CHEESE2009
03-23-2011, 11:17 AM
I'm working on a website right now, but I also want to put my company on Facebook. I did a very quick search, and most lawn care/landscaping companies I found on Facebook have a very minimal presence. Pretty much just a picture and maybe a sentence or 2 about the company.

I'm looking for suggestions to take it further than that. Is there more I can do? Has anyone here actually gained customers by using Facebook? If so, what does your company's facebook page consist of?



It's useless.

Personally, I believe that only your current customers would make the effort in searching up your NAME over your company. Just to snoop around and be like, well... we're all like that.

When I'm involved with people of sorts, I often check to see if they have a FB profile... It's true, people aren't really what they seem to be.


For grabbing attention, consider it useless unless you're Mr. Popular and everyone joins your group/page -etc.



Main Point: Facebook is a very crummy directory. It doesn't hurt to have a presence though!

Simpkins
03-23-2011, 11:44 AM
I have to agree with Cheese here. I don't see you gaining customers by having a facebook page. On the other hand, most everybody today has a facebook account. There is no doubt some of your current customers will "like" your page (and as Cheese mentioned) snoop around. I think it is highly valuable for this reason. It can add a personal touch to the relationship you have with your clients.

cleancutlawncare5382
03-23-2011, 12:39 PM
I ran an ad last week on FB. I elected a very low daily balance $5 just to see if the phone would ring. The $5 bucks were gone in less than 1/2 day. I let it run another 2 days and pulled it. Fast $15 gone.

Just my 2cents

Steve
03-23-2011, 02:09 PM
Personally, I believe that only your current customers would make the effort in searching up your NAME over your company. Just to snoop around and be like, well... we're all like that.

There is no doubt some of your current customers will "like" your page (and as Cheese mentioned) snoop around.

What's your thoughts on the downside to snooping? How can it negatively effect your lawn care business?

jymie
03-23-2011, 02:26 PM
Thats the dangers of pay per click advertising. Yahoo paid employees to click ads all day long just to get more money out of their customers. Google adwords seems to be honest, but I still do not trust pay per click advertising.

The Cleaning Doctor
03-23-2011, 05:50 PM
I have gotten customers off of facebook but here is the advantage

You post on the page and your customer likes the post now all their friends see it. It does work. I have people posting about the sites I have built lately and I now have 2 others in the works plus one more of my own. Make that 2 more....LOL

Some it work and some it does not but if used correctly it can bring you in work or even add to the link power to your site.

To answer your question, yes you need to be on facebook. Many searches I have done for the deck staining site, the facebook page has popped up.

Hedgemaster
03-23-2011, 09:15 PM
I can see it being useful for someone new like myself, where most of my jobs are from "word of mouth".
Facebook is "electronic" word of mouth.

That said, I still don't have an account because I have never used it, and don't fully understand it. I'd like to use it for my business and not for personal use, but it seems that there are limitations to doing it that way that seem to defeat the purpose of having JUST a business profile.

Steve asked about a "downside", and here's one that I can think of that is partly why I haven't signed up...

All those people who are linked to your account (friends, likes, whatever it's called) are a reflection of you - like it or not.
What if you have a "friend" who posts something nice on your page, but a potential customer clicks on his/her profile because they were curious about them... what if that friend has posted all sorts of immature, douchebaggery everywhere you look? I dunno... maybe I'm overreacting, but a business has an image to maintain.

Another thing that I am concerned about is that I am a firearm enthusiast. "Guns" are a very polarizing issue for some people. Mostly it's a problem for those who oppose gun ownership, and unfortunately, those types are more likely to avoid my services if they "discover" (gasp!) that I'm a gun owner.
I mention this because many of the people who would be linked to my page would also be gun owners - unapologetic, unashamed, GUN owners. Could this be an issue? Judging from the bias I see people use against others with differing views (really I'm only talking about one group here), I'd say it could be a problem.

I probably should have started a thread on that topic. Hopefully I don't derail this thread too much.

element009
03-23-2011, 09:16 PM
I found this article about the uses of facebook for business. It's got some good ideas to maximize the use of a facebook page.

http://www.socialmediaexaminer.com/facebook-101-business-guide/

Simpkins
03-23-2011, 10:56 PM
What's your thoughts on the downside to snooping? How can it negatively effect your lawn care business?

Just as Hedge pointed out. You (and by you I mean your company) are being judged from EVERY angle "like" it or not. (no pun intended) If you do employ this method (and I think it's a good idea to do so) you have to be extra careful about what you post and monitor your "friends" activity as well.


PS I hate using that "no pun intended" after reading this (http://www.thebestpageintheuniverse.net/c.cgi?u=puns). \

Disclaimer: The link above leads to a site that not all will appreciate the humor.

Double Disclaimer: Cheese, the above disclaimer wasn't for you. I think you'll love it! ;)

Steve
03-24-2011, 05:31 PM
I found this article about the uses of facebook for business. It's got some good ideas to maximize the use of a facebook page.

Out of that article, what do you feel you were able to pull from it that you applied to your facebook page?

I mention this because many of the people who would be linked to my page would also be gun owners - unapologetic, unashamed, GUN owners. Could this be an issue?

I think you brought up a very important point. How do you take a social networking site that because of it's nature has social interactions going on and keep it all middle of the road and politically neutral? Isn't that ultimately what you have to do? If you don't won't you surely offend someone?

Then if that is the case and you can't keep everything, light and fluffy and neutral, then are you going to be hurting yourself and ultimately your business?

bstsrvcs
03-24-2011, 10:50 PM
Facebook can be EXTREMELY polarizing. It is possible to have a company page.

I have gotten clients via Facebook because the indy newspaper I run ads in blasts my info on FB as well.

It might be more effective to go through someone else as a means to drive FB traffic to your company website. Ask your clients to mention they use you on FB. It will take away the stigma associated with potential clients digging into your personal life.

justin_time
03-24-2011, 10:56 PM
I try to keep it personal, and business. I use my business page to advertise pretty much and keep my customers posted while my personal life, it's another thing

element009
03-24-2011, 11:41 PM
Out of that article, what do you feel you were able to pull from it that you applied to your facebook page?

Well the first part is all about setting up your personal profile the right way (mainly the privacy settings). It's advice about how to separate yourself from the business profile, which addresses the problem of your personal views being available to those who "like" your business.

There's a lot of other general tips about increasing your Facebook fanbase. One thing that stuck out to me was that a business will not start seeing "measurable" results until their fanbase reaches between 500-1000 (a pretty large range I think). I just wonder if the work you have to put in to get this quantity of followers is worth it. Couldn't your time be better spent advertising directly to residences or businesses that you covet?

What do you think?

psparaco
03-24-2011, 11:44 PM
I have signed up 2 clients from facebook 2 years ago. grant it those customers are no longer customers due to one dieing and another moving into an apartment. but fb does work.

I now have a business fb page for my company and all my current customers who have a fb are my friend on it. I use it to remind my client list of upcoming bills, etc. cause i've noticed most check their facebook first before they tend to check their email.

Fisher
03-25-2011, 12:05 AM
I have set a page up though I have yet to do much with it. I do feel though that once my current customers start to actually "Like" it that I will be able to do daily tips and ideas to help them with their needs or to help them realize another service that I may be able to provide.

There is also a Facebook market place which I am told is basically a FB version of craigslist. I have been told by some with retail and other services that it is nice free advertising.

Paineless Creations
03-25-2011, 12:10 AM
So here is what I am doing on my facebook. I am giving good advice on my facebook. I have alot of my friends and family and some people on here as a like. What is happening is my friends tell other people they heard tips from Paineless Creations and my name is getting out there. I actually enjoy putting tips online when I see these Friends in person they always say great post.
When I put on there aerating service I got a couple of people from it.

so give me a like
www.facebook.com/PainelessCreations

element009
03-25-2011, 12:26 AM
I like what your doing on Facebook, Paineless. That's definitely what I have in mind for my own presence there. Thanks for sharing!

Paineless Creations
03-25-2011, 09:49 AM
I like what your doing on Facebook, Paineless. That's definitely what I have in mind for my own presence there. Thanks for sharing!

Hey no problem!!

Hedgemaster
03-25-2011, 06:26 PM
I try to keep it personal, and business. I use my business page to advertise pretty much and keep my customers posted while my personal life, it's another thing

I don't follow.
How can they be kept "separate" if they are linked? (Assumed they had to be linked)

Also, even if not, like I mentioned before, those people commenting on your page can be "clicked on", and that's where it could get "iffy".

bstsrvcs
03-26-2011, 12:26 AM
Try this -

Ask one of your full service clients if they would host an afternoon luncheon as a way to introduce some new people to what you do and so they can see your handiwork firsthand. Grill hot dogs and make potato salad. Comp the host's service for 2 weeks for letting you have a 1 hour picnic. It's a chance to educate prospective clients and make your current one feel like a superstar.

Post this as a Facebook event and spread the word until 50 or so people sign up. If you are good at confirming the Facebook RSVPs, you will have 20-25 perspective clients happily munching away on a Saturday afternoon while you tell them all about the great work you're doing for the host.

Using Facebook, this will work if you live in a fairly metro area.

Steve
09-05-2014, 04:42 PM
I know we haven't had much input lately on using facebook to promote your lawn care business, but does anyone have any insights to share from experimenting with it this year to gain more customers?

Any pros or cons in their experiences?

SGL1
09-06-2014, 03:02 AM
I have a Facebook page and presence because one, it's FREE and two, everyone is on Facebook. It gives you credibility in my opinion. I gained my first three customers on Facebook.

I list my link on my business cards. I keep my page updated constantly with information helpful to my customers or potential customers and also have a Paypal link posted so my customers can pay that way if they choose to do so.

I haven't found a cheap business web provider yet and I've had a website before with another business that sucked more money than it provided so until I get to the point that my business can afford me a website I will continually seek free advertising i.e. Craigslist, Facebook, Google, etc.

Great service and word of mouth is the best advertising.

AKDave
09-07-2014, 12:48 AM
We have a Facebook page that gets used all the time. Even though the count is low, I added over a dozen regular customers by having the page and advertising in local groups for my area. I also use Craiglist. In my area, I am the 4th largest mowing service and have never had an ad in the newspaper or on the radio. My clientele comes mostly thrugh an online presence and word of mouth. Do a good job and your customers will refer you to their friends. It really does work

avetslawncare
09-07-2014, 08:35 AM
Thats a great idea...I have also thought about:

Having a Christmas party and inviting clients..a drop in kind of thing

Having a BBQ/watch football.....

Renting a box at the minor league baseball stadium


This would give an opportunity to talk to clients more since they usually are not home when I am there (many of them I have never met).

Tell them about other services you offer

Some how you could tell them to bring a few guests.


This would be awesome if you invite other business owners of different companies (realtors, business owners with physical locations who need lawn management companies... and you could invite them to invite other business owners)....networking networking networking

SGL1
12-03-2014, 06:44 PM
I have a FB page, a website (just now) and advertise on CL and Thumbtack (just now). I don't hang flyers and probably never will. Word of mouth gets around, especially if you SHOW UP WHEN YOU SAY YOU WILL AND KEEP SHOWING UP. Don't leave customers hanging. Communicate.

Do that and you'll succeed far as I can tell.

stevef1201
12-04-2014, 06:27 AM
I have a FB page, a website (just now) and advertise on CL and Thumbtack (just now). I don't hang flyers and probably never will. Word of mouth gets around, especially if you SHOW UP WHEN YOU SAY YOU WILL AND KEEP SHOWING UP. Don't leave customers hanging. Communicate.

Do that and you'll succeed far as I can tell.

I have lost count of the number of customers I have gotten because the last guy quit showing up

SGL1
12-04-2014, 11:16 AM
I have lost count of the number of customers I have gotten because the last guy quit showing up

It amazes me. No calls, no emails, just doesn't show anymore? Did he die???


A customer may not sing your praises, but they'll definitely sing your faults!

Just for Cuts
12-04-2014, 11:19 AM
It amazes me. No calls, no emails, just doesn't show anymore? Did he die???


A customer may not sing your praises, but they'll definitely sing your faults!

Maybe he built up to an 8 million dollar a year company in a year and retired :D

Steve
12-04-2014, 12:52 PM
It amazes me. No calls, no emails, just doesn't show anymore? Did he die???

If you hear this complaint quite a bit, it may be worthwhile to include this in your marketing. 'We are reliable and show up!'

SGL1
12-04-2014, 01:04 PM
If you hear this complaint quite a bit, it may be worthwhile to include this in your marketing. 'We are reliable and show up!'

Oh I do. I also offer to find the last guy and rough him up. You'd be amazed what people in Texas will pay for retribution.

I may add it as a sideline. :D

Steve
12-05-2014, 10:59 AM
It would be interesting to test your marketing where a part of an area you are hitting with flyers, use one attention grabbing headline. Then in another area use the angle, 'Tired of calling a lawn care service and they don't show up? Give us a call, We Show Up.'

You may find one marketing message really rings true with the homeowner, especially if you key in on an issue they have had in the past.

When you count up how many calls you got from the one area over the other area, you will see which headline got more calls and then you can use that headline again.

ExtremeLawncareServices
12-05-2014, 11:16 PM
I started a Facebook page in 2008, I do not use it for personal fun ever. I treat it as if it's a interactive web page, we post photos, videos of jobs and ask clients to like us, friend us, and comment on their lawn video,picture. On occasion we add family photos to keep our clients in the loop feeling they are part of our lives off their lawns, we talk to them in person, on and on.

We have something like 5300 "friends"and generally get 3-15 likes on photos a day, do we ever get new clients from facebook? No, we get it from a single interaction that may lead to Facebook then they make the choice.

I feel Facebook is a record of testimonials and photos that may help a person ultimately decide to give us a call.

stevef1201
12-06-2014, 02:26 AM
I started a 'group', and invited my customers to join. I post information important to them. They have begun posting and asking questions not only of me but each other. Works out great to help them understand why I was late, or anything else. It's like having everyone in the room while having a meeting

Steve
12-08-2014, 02:28 PM
Works out great to help them understand why I was late, or anything else.

Would you say that the facebook group has helped improve sales or has it improved customer relations or both?

stevef1201
12-08-2014, 02:47 PM
Would you say that the facebook group has helped improve sales or has it improved customer relations or both?

Neither, around here it seems facebook is a waste

Steve
12-09-2014, 06:24 PM
That is a very interesting insight. It makes you wonder if time spent on facebook trying to promote a lawn care company would be better spent elsewhere.

Knaubone
12-21-2014, 12:08 PM
My facebook page has done really well for me its a place where I post specials and promos and drive people to my website. Everytime I post to my company page I copy it and post it on my personal page as well. It a great way to remind people you know what you do for a living so when they or sombody they know need somthing your the first one they think of and pick up the phone.

stevef1201
12-21-2014, 04:33 PM
It really depends on how any friends you have on your personal page, what your are demographics are, and how your posts are viewed by your friends and whether or not they repost. Here most of the locals are old Yankees who do not facebook, or they do not repost. Hell they rarely comment on posts. And then again most of my friends are not real local.

Steve
12-22-2014, 08:38 PM
My facebook page has done really well for me its a place where I post specials and promos and drive people to my website.

I had read that facebook was going to start charging commercial accounts if they wanted their posts to show up in others newsfeeds. Has this taken effect? Has it altered the way you use facebook to promote your business?

ExtremeLawncareServices
12-27-2014, 12:15 PM
I have been gone a while, thanks Steve for removing a post of one of my many Facebook pages( best I can tell it was up less then a day)
It drove 86 people from this site to view a blank extreme lawn care page.
Love it.

jrs.landscaping
12-27-2014, 01:52 PM
I have been gone a while, thanks Steve for removing a post of one of my many Facebook pages( best I can tell it was up less then a day)
It drove 86 people from this site to view a blank extreme lawn care page.
Love it.

Maybe if you posted a link to your account with 5k likes people wouldn't waste time looking at or for extreme on Facebook. Maybe they're simply looking for a leg up and this is something you could help them with, just a thought :D

Ninja
12-29-2014, 10:19 AM
It amazes me. No calls, no emails, just doesn't show anymore? Did he die???


A customer may not sing your praises, but they'll definitely sing your faults!

This could be a few different things.

-Customer once used the company in the past and was cut off for non payment.
-Customer immediatly complains of current service provider and the list of things they do wrong, you realize they may be a HUGE PITA
-They want things on their terms, not yours
-Wants a "deal", or work something out/negotiate
-Wants service you don't provide (maybe once a month mowing??)
-Your current schedule is full
-They are outside of your service area
-Customer stopped paying, current LCO stopped showing up


There could be a number of reasons why I won't call someone back or stop their service.

Ninja
12-29-2014, 10:28 AM
That is a very interesting insight. It makes you wonder if time spent on facebook trying to promote a lawn care company would be better spent elsewhere.

This pretty much sums it up. You can spend much better time elsewhere.

Facebook has a feature where you can pay for likes. You can narrow the field down to a specific area and target people in your area. I had a budget of $400 a month, had the ad displayed all the time to people in my area, and got a lot of "likes" out of it. So out of the 500 (approx) likes that I have, everytime I post, my post is viewed by roughly 20 people. It just doesn't get out to the targeted audience. It got me maybe 1 or 2 customers, but certainly not worth the money I spent.

To use facebook as a valuable tool, you need to constantly be posting to it. But lets face it...no one really wants to see pictures all the time of jobs you did, or where you'll be out mowing today. Your time can be better spent elsewhere.

SuperiorPower
12-30-2014, 04:17 PM
I had read that facebook was going to start charging commercial accounts if they wanted their posts to show up in others newsfeeds. Has this taken effect? Has it altered the way you use facebook to promote your business?

I haven't promoted any posts, but you can (for a charge). I am not sure this is what you are referring to or not though.

By the way, I am surprised you haven't created a Gopher Facebook page. lol

rlclawncare123
02-26-2015, 01:28 AM
I wouldn't completely discount facebook. Just think of it as another tool in your overall lawn care marketing plan.

The 1 or 2 customers that you may get are 1 or 2 customers you did not have.

So think of it as a readily available tool.


Just my 2 CENTS:cool:

ExtremeLawncareServices
02-26-2015, 02:39 AM
JRs- the issue is I do not go as extreme lawncare anymore so folks here can look for me all they want.

Here is another thing to consider
Most people use Facebook as a personal link.
And they send out a friend request and hope the person accepts


We use that actual page as our main page and if your not a friend you simply can't see it.

The members here if they had looked a month ago at the number of friends we had and compaired it to today we likely added 200 friends.

If you look back at my earlier post here you see where I said 5 k friends? Would you like to know how I know ? Because Facebook only allows 5000 ish friends before I can not friend them,
I actually have 2 or 3 names that are full so we add more and go on.
Why I do not post my real specifics, facts of my company, because things get locked, banned, reported,hacked or photo shopped then everything is wasted.
Just so some other azz hat can steel my names etc ( there is 10 YouTube extreme lawn cares in tn, problem is none exist if you go by.
Just kids and games so I don't help sorry.

Do you have any idea how screwed up it is to see your stuff on someone else's pages???

Steve
02-26-2015, 02:45 PM
Because Facebook only allows 5000 ish friends before I can not friend them,

They limit the amount of friends you can have to 5000? Does that negatively effect your facebook effectiveness if you are using it for commercial purposes?

jrs.landscaping
02-26-2015, 03:17 PM
JRs- the issue is I do not go as extreme lawncare anymore so folks here can look for me all they want.

Here is another thing to consider
Most people use Facebook as a personal link.
And they send out a friend request and hope the person accepts


We use that actual page as our main page and if your not a friend you simply can't see it.

The members here if they had looked a month ago at the number of friends we had and compaired it to today we likely added 200 friends.

If you look back at my earlier post here you see where I said 5 k friends? Would you like to know how I know ? Because Facebook only allows 5000 ish friends before I can not friend them,
I actually have 2 or 3 names that are full so we add more and go on.
Why I do not post my real specifics, facts of my company, because things get locked, banned, reported,hacked or photo shopped then everything is wasted.
Just so some other azz hat can steel my names etc ( there is 10 YouTube extreme lawn cares in tn, problem is none exist if you go by.
Just kids and games so I don't help sorry.

Do you have any idea how screwed up it is to see your stuff on someone else's pages???

Businesses don't have friends they generate likes. There are businesses with "likes" in the millions. Maybe they pay to have more than 5k likes? If you're using fb as a marketing/ branding tool it may be worth spending the money vs having people search out your many pages to like/write reviews or comments.

ExtremeLawncareServices
02-27-2015, 01:23 AM
JRs- you are correct that business pages have "likes"
If you use it that way. We use regular pages so it would be "friends "
The difference is our "friends" we accept because they are proven customers .

As a regular page you can chose who can see your post everyone, friends , or just you, the creator. Thus way I can say friends see us and smart *** kids can't see us in a search.

Steve- Facebook limits us to 5000 friends on a
Few pages.

See where I messed up was on the
Page you guys had posted here was when I set it up I did not limit my audience, and they found it and linked it.
That's fine because after it was posted I just left it alone, it may keep folks from looking elsewhere, who knows.

I can say this, when it posted I had a few
Friends, after it got posted I have no telling how many on it.
I created a few different business pages and
Learned a few things each time. And in a month I have like 70 likes is Jr said
Not many at all untill you consider the car dealership in this town only has 100 likes and has been in business for 25-30 years.

ExtremeLawncareServices
02-27-2015, 01:37 AM
JRs - as for searching for us on Facebook, we are not that type company.
We find the client we want and invite them to our business page as customers not posible clients .
I know a lot of guys on the forums who generate "likes"by being popular and asking their buddies to like them. I ask you JRs will you " like" mine? Hell no lol.

See, there is different ways to achieve the same result.

Think like this for a minute

You have likes and ratings in your page
With 200 likes or 1000.

We have pages where we have 5000 friends who,
Know they are all invited one way, not because they know us but we work for.
And we interact with them.
They all talk and share stories of what we do, how good we are at it on and on instead of getting a rating of 1 and no words of why to be a azz on a page.

It is impressive to most to be invited to a persons page as a new
Client to see 5000 folks commenting on their photos and know by looking they will be happy.


I am doing it on that page you guys posted here a bit back, tell me how many friends is on it as I can't see the actual never 200 in a
Month more?.

jrs.landscaping
02-27-2015, 07:49 AM
I guess my point was wouldn't it be better to have all of those customers mingling under one page instead of scattering them?

I think it would be a better branding tool as well as a word of mouth generator.

ExtremeLawncareServices
02-27-2015, 11:37 AM
Jr's- it may be for you and guys like you who work say primarily in what, 50 mile radius.

We split ours up per crew number,
Name, region of the state and post things for that region.
So we get a far better relation with the clients.

If a crew in Memphis post it's a rain day and work is postponed it means little to our crews in Morristown, 450 miles (guess) away.the crews run specials from time to time and we don't want to offer a discount service in a area that is still growing good, when it is targeting the new members during a drought only.

we try to have a page for every few counties of the state.
If a client gets our official business card it has their Facebook page. Just like yours but for a larger area.