Creative sponsorship deal

[Steve]

7-11 convenience stores have teamed up with the White Sox national baseball team. I think this is a very creative marketing and sponsorship idea.

What's your view on it?

White Sox sell game times to 7-Eleven (http://www.msnbc.msn.com/id/15221372/?from=ET) - The White Sox will start weeknight home games at 7:11 p.m. as part of a sponsorship deal with the 7-Eleven convenience store chain.

White Sox spokesman Scott Reifert would not disclose the value of the three-year deal with the Dallas company Wednesday but said the revenue probably will be reinvested in the team or ballpark.

The new start time hardly represents a significant change since many weeknight games at U.S. Cellular Field already start at 7:07 p.m.

[tiedeman]

Perhaps if they offer stuff at the games, such as coupons to the stores and everything then it might be a great idea. But if they are just going off from the start time of the game, pretty waste of time in my opinion

[Steve]

Or maybe if they offered 7-11 drinks like the slurpee or something like that to tie it in at the stadium.