Steve
09-21-2006, 06:51 PM
When you are buying a vehicle, do you like to haggle? Have you ever bought a Saturn and if so what was your view of their no haggle policy? Is it a better way to sell a car?
Secrets of the 'no-haggle' price (http://money.cnn.com/2006/09/19/autos/debating_no-haggle/index.htm?postversion=2006092114) - Few people actually like the process of haggling for the best price on a new car. In fact, almost two-thirds of car shoppers in a recent survey said they would prefer to pay a single, set price.
That's a huge factor in the appeal of General Motor's Saturn car brand. Every car is marked with a price and that's what you pay. While GM (Charts) can't legally forbid dealers from haggling over those prices, the company can mete out "consequences" to dealers who stray.
So, if you bought a Saturn Vue or Ion and your neighbor buys one a week later, you don't have to worry that he got a better deal.
Sounds fair, right?
Hang on. In a separate part of the same survey, done by Kelley Blue Book's KBB.com Website, only 12 percent of shoppers thought "full sticker price" was fair. After all, nobody pays the manufacturer's suggested retail price for anything. Not electric razors. Not TV sets. Certainly not cars.
So, if paying full sticker price for a Chevrolet Equinox wouldn't be fair, why is paying full price for a Saturn Vue such a good thing?
Secrets of the 'no-haggle' price (http://money.cnn.com/2006/09/19/autos/debating_no-haggle/index.htm?postversion=2006092114) - Few people actually like the process of haggling for the best price on a new car. In fact, almost two-thirds of car shoppers in a recent survey said they would prefer to pay a single, set price.
That's a huge factor in the appeal of General Motor's Saturn car brand. Every car is marked with a price and that's what you pay. While GM (Charts) can't legally forbid dealers from haggling over those prices, the company can mete out "consequences" to dealers who stray.
So, if you bought a Saturn Vue or Ion and your neighbor buys one a week later, you don't have to worry that he got a better deal.
Sounds fair, right?
Hang on. In a separate part of the same survey, done by Kelley Blue Book's KBB.com Website, only 12 percent of shoppers thought "full sticker price" was fair. After all, nobody pays the manufacturer's suggested retail price for anything. Not electric razors. Not TV sets. Certainly not cars.
So, if paying full sticker price for a Chevrolet Equinox wouldn't be fair, why is paying full price for a Saturn Vue such a good thing?