wdcutter
06-29-2010, 04:09 PM
After extensive research for a business name and hundreds of hours of marketing my name brand over the last couple of years 2 new lawn care and landscaping businesses pop up using Down To Earth names. 1 is Down To Earth Lawn Care and the other is Down To Earth Landscaping and mine is Down To Earth Lawn & Property Maintenance. Maine doesn't require registering a business name, but you can register a logo with your business name on it. It is all based on a good faith effort. I could just drop the lawn in mine and just use the property maintenance without my customers and future customers noticing much.
My only concern is if something should happen via word of mouth about Down To Earth and folks no putting 2 & 2 together it may cost me credibility and some business down the road. These guys are within a 20 mile radius and so far hasn't bothered, but am looking to get my new truck lettered.
This year seems to be one that I am back tracking and doing things the way I felt I should have to begin with, as my 08 Silverado crapped out after 18 months. I went with the f-250 SD complete with a plow that I thought I should of at first, but thought the Chevy would go for longer than it did and this is just one more thing that I struggled with at the beginning. I wanted to use my last name/ property maintenance, but thought if I sold it that it may be easier if it had its own name verses my name on it.
If I decide to go forward with this I will still use my logo. I did one with the new name on the old logo and will also send out notifications of the name change to my current customers along with the reason for it.
Other than that business is booming here, having more than doubled this season and still growing, most of this years business is from summer folks that have second homes here that want to come and play and not be bothered with mowing and such.
My only concern is if something should happen via word of mouth about Down To Earth and folks no putting 2 & 2 together it may cost me credibility and some business down the road. These guys are within a 20 mile radius and so far hasn't bothered, but am looking to get my new truck lettered.
This year seems to be one that I am back tracking and doing things the way I felt I should have to begin with, as my 08 Silverado crapped out after 18 months. I went with the f-250 SD complete with a plow that I thought I should of at first, but thought the Chevy would go for longer than it did and this is just one more thing that I struggled with at the beginning. I wanted to use my last name/ property maintenance, but thought if I sold it that it may be easier if it had its own name verses my name on it.
If I decide to go forward with this I will still use my logo. I did one with the new name on the old logo and will also send out notifications of the name change to my current customers along with the reason for it.
Other than that business is booming here, having more than doubled this season and still growing, most of this years business is from summer folks that have second homes here that want to come and play and not be bothered with mowing and such.