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NewLeafca
06-27-2010, 12:35 PM
I have been trying to get some clients from craigslist but so far have only gotten spam. So I took the time and made a better ad and will see how it goes. Is this to much? Tell me what you think honestly? I need to find a way to get more clients so your honest help would be great. Here is the ad http://inlandempire.craigslist.org/fgs/1813738845.html

Steve
06-27-2010, 02:04 PM
Oh that is very interesting! Is there anyway you can attach a screen cap of it so we can talk a bit about it?

lukus223
06-27-2010, 05:42 PM
I have been trying to get some clients from craigslist but so far have only gotten spam. So I took the time and made a better ad and will see how it goes. Is this to much? Tell me what you think honestly? I need to find a way to get more clients so your honest help would be great. Here is the ad http://inlandempire.craigslist.org/fgs/1813738845.html

I really like this. How did you get your CL ad to look like this? Can you share the code? I promise I won't pouch any of your accounts (I'm in Oregon)

NewLeafca
06-27-2010, 08:36 PM
I really like this. How did you get your CL ad to look like this? Can you share the code? I promise I won't pouch any of your accounts (I'm in Oregon)

I tried to send it to you in a pm but the text is to long. Send me a pm with your email address and I will send you a file with it. CL has limited html that you can use to make ads but if you work at it you can come up with some decent ones.

Oh that is very interesting! Is there anyway you can attach a screen cap of it so we can talk a bit about it?

I'm not sure if this is what you wanted or not. Couldn't get the whole ad on one screen and had to shrink it down a bit. I am also working on a flyer along the same lines as this ad.

http://farm5.static.flickr.com/4143/4740851284_762b7eeb2a_b.jpg

JP Landscaping
06-27-2010, 10:29 PM
It looks good. Better than anything in my area. How do you create an ad like that? I always just place my ads with simple writing.

Also, are you offering to do weekly cuts for $40 per month?

How are you making any money on that?? It's on average $10 per lawn per week.

NewLeafca
06-28-2010, 09:42 AM
It looks good. Better than anything in my area. How do you create an ad like that? I always just place my ads with simple writing.

Also, are you offering to do weekly cuts for $40 per month?

How are you making any money on that?? It's on average $10 per lawn per week.

I used to do ads in just plain text but then found out CL lets you use some HTML so I did. The small lawns take me about 20 min to do. Yes it is cheap but here in Southern CA the competition is tough with all the illegals. Most of them will do a lawn for $10-$20. I did my books for the this month the other day and this is the first month I have made money, now that I have more clients. Right now I am only make about $300 a month so it is not much.
However, I am in a good position to do this. I own my house so the only payments I have for it are property taxes. My truck is paid for so just have gas and upkeep to pay for. I get a pension check which I live on for now and I have an annuity for backup. So I can afford to be a little cheaper for now to get my business up and going. What has helped me out is that I am licensed and insured and can do extra work others won't or can't do. Because of the quality of work I do I have clients asking me to do extras for them. Last month I installed 2 fences, a sprinkler system, a patio and a porch. These are the things that help me make money and what I want to get more of. I have 3 more estimates to do today (all from client referrals).

Steve
06-28-2010, 01:18 PM
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<p align="left"><font size="5"><span style="font-family:Verdana;"><span style="font-weight:bold;">Do you know where your gardener is?</span></span></font><font size="2"><font color="#336363" face="Arial" size="5"><br></font></font></p>
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<p align="right"><font face="Verdana" size="4"><b>951-256-0708</b></font></p>
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<strong>Tired of your gardener showing up when he wants? Tired of not being able to reach him on the phone? Tired of him only spending 10 minutes on your lawn?</strong></font><br><img style="width:287px;height:270px;" src="http://deliverysuccess.com/template_images/tkessler/7617120449recen_1277653846.jpg" border="0"><br></div><div><h1><font size="6">
<strong>Then it's time to give New Leaf Landscaping a call</strong></font></h1></div><p align="left"><font size="2"></font></p><div align="center"><font color="#336363" face="Arial" size="5"><img style="width:248px;height:155px;" src="http://deliverysuccess.com/template_images/tkessler/newleaf_1277655048.jpg" border="0"> Professional Service With A
Personal Touch</font></div><div align="center"><br></div><div align="center"><font color="#336363" face="Arial" size="5"> 951-256-0708 <a href="mailto:tim@new-leaf-landscaping.com" rel="nofollow">tim@new-leaf-landscaping.com</a><a href="mailto:newleaf@ca.rr.com" rel="nofollow"></a></font></div><div><font size="3"><br></font></div><div><font size="3">We specialize in personal service that fits your unique landscaping needs. We take the time and effort to mow, edge, trim, prune and clean
up on every piece of property we take care of. We take pride in knowing
your home has superior curb appeal with a backyard paradise you can relax in and enjoy. Please call or email us for more
information on products, current promotions and custom options. Here are some of the services we offer.</font></div><font size="2"></font><div><table style="padding:2px;width:100%;border:0px inset;border-collapse:separate;"><tr><td style="text-align:justify;"><font size="2"></font><div><font color="#336363" size="3">Small
Lawns (up to 5000 sq. ft.)</font></div><ul><li>Weekly Basic Service
$40.00 per
month</li><li>Weekly
Superior Service $60.00 per month</li></ul></td><td style="text-align:left;"><font size="2"><font size="2"></font></font><div><font color="#336363" size="3"><br></font><br><font color="#336363" size="3">Medium
Lawns (5000 -
15000 sq. ft.)</font></div><ul style="text-align:justify;"><li>Weekly Basic Service $50.00 per month</li><li>Weekly
Superior Service $70.00
per month</li></ul><br></td></tr><tr><td style="text-align:justify;"><font size="2"></font><div><font color="#336363" size="3">Basic
Care Includes</font></div><ul><li>Lawn maintenance Only (mowing,
edging, trimming, blowing) </li></ul></td><td style="text-align:justify;"><font size="2"></font><div><font color="#336363" size="3">Superior
Care Includes</font></div><ul><li>Lawn maintenance (mowing, edging,
trimming, blowing)</li><li>Landscape Plant Maintenance </li><li>Pruning</li><li>Mulching</li><li>Fertilization

</li><li>Pest Control</li></ul><br></td></tr><tr><td style="text-align:left;"><font size="2"><font color="#336363" size="3">Additional Services
Available (Call For Free Estimate)</font></font></td><td style="text-align:left;"><font size="2"></font><ul><li>Over
Seeding</li><li>Core Aeration</li><li>Leaf Removal</li><li>Sod
installation</li><li>Sprinkler Repairs</li><li>Sprinkler Blowout</li><li>Shrub

and Hedge Trimming</li><li>Tree Pruning</li><li>Tree and Shrub Planting</li><li>Flower

Bed Maintenance</li><li>Planting of Perennial or Annual Flowers</li><li>Mulch,

Bark and Decorative Rock Installation</li><li>Spring and Fall Cleanup</li></ul></td></tr></table><br></div><br style="color:#006600;"><div style="color:#006600;"><font size="3"></font></div><font color="#000000" face="Verdana" size="2"><strong style="color:#006600;">FREE Estimates - Great Flat Rates.</strong><br><br>

Corona, Norco, Riverside, Mira Loma, Chino, Lake Elsinore, Montclair, Rancho Cucamonga, Chino Hills, Ontario, Upland and all other surrounding areas. <br><br></font>
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<p align="left"><font color="#000000" face="Verdana" size="2"><b>Contact Details</b></font></p>
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<p align="left"><font color="#000000" face="Verdana" size="2">
Name: New Leaf Landscaping<br>
Phone: 951-256-0708<br>

Location: Riverside County
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Email: <a href="mailto:tim@new-leaf-landscaping.com" rel="nofollow">tim@new-leaf-landscaping.com</a><br>
Website: <a href="http://www.new-leaf-landscaping.com" rel="nofollow">www.new-leaflandscaping.com</a>
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Steve
06-28-2010, 01:23 PM
I wanted to see if the code could be pasted into a post and it worked! Cool!

Ok I love the ad. The first thing I was thinking of that might grab their attention is maybe have a guy on a mower or working in a yard totally blacked out. So you can see that there was someone there but not there any more. Would that visual work better in catching the viewers eye?

In fact I like this so much I think you could use the concept as a flyer and door hanger.

NewLeafca
06-28-2010, 01:45 PM
I wanted to see if the code could be pasted into a post and it worked! Cool!

Ok I love the ad. The first thing I was thinking of that might grab their attention is maybe have a guy on a mower or working in a yard totally blacked out. So you can see that there was someone there but not there any more. Would that visual work better in catching the viewers eye?

In fact I like this so much I think you could use the concept as a flyer and door hanger.

I am making a flyer like this up. I got the idea from my clients pretty much. I would say that 75% of the clients I have, at one time or another, have said that they had someone doing their work but they just stopped showing up. When they call they get no answer or no call back. They were also dissatisfied with the services saying they came in and out so quickly that they didn't do a good job. So I thought there must be others out there like that. Especially here where there are a lot of trunk slammers in the biz.

I like the idea of the blacked out guy also. I remembered the old milk cartons used to always have pics of missing kids on them so thought it would be humorous. I don't know if they even do that anymore so it may be to old fashion.

NewLeafca
06-28-2010, 11:49 PM
So I posted the ad yesterday. I got 20 emails this morning out of those emails 4 of them were legitimate. Went to 2 today and have one new monthly client and maybe putting in a new lawn for the other one then on a monthly basis. Will go see the other 2 tomorrow. So guess the ad is working need to hurry up and make the flyer and see how that goes.

Steve
06-29-2010, 01:12 PM
That is brilliant! You asked your clients a few questions. Possibly why they left their last lawn care business or why their lawn care business left them.

From that you got some great information and used that to further your marketing.

I can't wait to see the flyer. How will you be distributing that?

NewLeafca
07-01-2010, 11:19 AM
Here is a rough draft of the flyer. Still working on it. Any suggestions are helpful.

Steve
07-01-2010, 01:56 PM
Very good work on that flyer!!! Excellent!

Here is the top of the flyer

MISSING
IF YOU ARE TIRED OF YOUR GARDENER SHOWING UP WHEN HE WANTS, OR NOT BEING ABLE TO REACH HIM ON THE PHONE THEN


What you could do is play it like it was a missing flyer.

MISSING
MY GARDENER STOPPED SHOWING UP. HE NEVER RETURNS MY CALLS.

Then at the bottom of the flyer use the

IF YOU ARE TIRED OF YOUR GARDENER SHOWING UP WHEN HE WANTS, OR NOT BEING ABLE TO REACH HIM ON THE PHONE THEN
CALL NEW LEAF LANDSCAPING (951) 256-0708


With the picture, I am trying to think of a way to really make the image pop.

Maybe a question mark over his face? Or you could go the funny route to get people to look at the image and find a funny looking guy mowing a lawn?

Anything that gets a person to think WHAT!?!? and have to look at the flyer will be very helpful.

But all in all great job!

MAllenT
07-05-2010, 05:07 PM
So you charge $40 per month for regular service, hmmm.

Here's an idea on how to make extra money. Teach me how to make a Craigs List ad in HTML and I'll Paypal you $40 & mow my own lawn!

Seriously, teach me how to do this. Which editor do you use?

NewLeafca
07-05-2010, 07:30 PM
So you charge $40 per month for regular service, hmmm.

Here's an idea on how to make extra money. Teach me how to make a Craigs List ad in HTML and I'll Paypal you $40 & mow my own lawn!

Seriously, teach me how to do this. Which editor do you use?

Well first off yes for some small lawns I only charge $40.00. However, I have received 5 new clients from my ad and they all are paying $70.00 a month for service. I know some think I am underbidding and too cheap but the market here is real tight. Because of this, and because of my current situation which allows me to do so, I have set my hourly wage at $12.50.

Now to the important question. No need to pay me for the info, however, if you want me to make you an ad maybe I can have a side business LOL!! Any way I used the text editor on my Mac to make the ad. On a PC it would be like using wordpad. If you no a little about how to write HTML then it is easy. If you got to this link http://www.craigslist.org/about/help/html_in_craigslist_postings/details it tells you what HTML Craigslist allows on there ads. If you go to this link http://www.craigslist.org/about/help/html_in_craigslist_postings/ they give you some basic examples of how to write HTML. Another site that may help you in writing HTML code is here http://www.quackit.com/html/
Just make sure you check out and see if CL lets you use the codes you get from the quackit site.

Also the nice thing about CL is that you can hit continue and preview your ad. If you don't like just hit the back button and change it. Hope this helps you out. I can tell you that since I have been doing ads with HTML I get more responses then plain text ads. They take a little more time to create but they seem to work better. Someone also told me that you can put some kind of code in your ad that will block bots and spam but I don't know how to do this and don't know if it's true. If you got any questions hit me up always glad to help as long as you don't steal any of my clients, LOL.

On a side note to Steve. I like your suggestions and that is what I was trying to make look like, a missing persons poster. My idea was to not only distribute it throughout neighborhoods I wanted to get business from. But to also put it up on bulletin boards and telephone poles like a missing persons flyer. I just got slammed with clients I haven't been able to change it yet. Will do so soon.

MAllenT
07-06-2010, 01:43 AM
Well first off yes for some small lawns I only charge $40.00. However, I have received 5 new clients from my ad and they all are paying $70.00 a month for service. I know some think I am underbidding and too cheap but the market here is real tight. Because of this, and because of my current situation which allows me to do so, I have set my hourly wage at $12.50.

Now to the important question. No need to pay me for the info, however, if you want me to make you an ad maybe I can have a side business LOL!! Any way I used the text editor on my Mac to make the ad. On a PC it would be like using wordpad. If you no a little about how to write HTML then it is easy. If you got to this link http://www.craigslist.org/about/help/html_in_craigslist_postings/details it tells you what HTML Craigslist allows on there ads. If you go to this link http://www.craigslist.org/about/help/html_in_craigslist_postings/ they give you some basic examples of how to write HTML. Another site that may help you in writing HTML code is here http://www.quackit.com/html/
Just make sure you check out and see if CL lets you use the codes you get from the quackit site.

Also the nice thing about CL is that you can hit continue and preview your ad. If you don't like just hit the back button and change it. Hope this helps you out. I can tell you that since I have been doing ads with HTML I get more responses then plain text ads. They take a little more time to create but they seem to work better. Someone also told me that you can put some kind of code in your ad that will block bots and spam but I don't know how to do this and don't know if it's true. If you got any questions hit me up always glad to help as long as you don't steal any of my clients, LOL.

On a side note to Steve. I like your suggestions and that is what I was trying to make look like, a missing persons poster. My idea was to not only distribute it throughout neighborhoods I wanted to get business from. But to also put it up on bulletin boards and telephone poles like a missing persons flyer. I just got slammed with clients I haven't been able to change it yet. Will do so soon.

Oh no, don't take what I said the wrong way. I know what you're up against. I retired out of L.A. & my gardener there mowed my lawn every week for $45 a month. You're in one of the hardest markets for sure.

Thanks for the links, I'll check them out.

Steve
07-06-2010, 01:28 PM
I just got slammed with clients I haven't been able to change it yet. Will do so soon.

That is awesome!

If you keep track of the response you got for this ad, it would be interesting to see how changing the graphic might effect the future response rate.

shane772
06-02-2011, 07:09 AM
So I got an email link to this thread so I'm going to bump it with a question. I've been running a "fancy" CL ad but have now been BLOCKED. Anyone else have this problem? I've reported it through CL but haven't heard back. It makes me so mad seeing the guy that runs the $25 lawn ad almost daily(26 times in the last 30 days) and I can't run my ad at all now.

Steve
06-02-2011, 08:03 AM
Do you have any idea what it takes to be blocked from craigslist?

Is it possible it had nothing to do with the content of your ad but instead it was a competitor flagging your ad?

shane772
06-02-2011, 01:35 PM
Do you have any idea what it takes to be blocked from craigslist?

Is it possible it had nothing to do with the content of your ad but instead it was a competitor flagging your ad?

No, I don't. Still waiting for response from CL.

I don't think it's a competitor because it won't let me post it at all. This is what I get instead
http://i252.photobucket.com/albums/hh38/07yzfr1/blocked.png

shane772
06-02-2011, 01:37 PM
I think it's hilarious if you read their possible reasons, website, phone # or email address, doesn't everyone put their phone or email address on CL? FWIW, I've tried removing both my web addy and phone with no success.

Steve
06-03-2011, 04:30 AM
That is so strange! So craigslist doesn't want users to link to commercial websites?

Upscale2
06-03-2011, 05:46 AM
CL is a pain in the butt...however, it can be effective.

One unfortunate problem is you receive all kinds of spam from advertisers trying to sell you stuff. This is a reason I have stopped using CL.

I know how to make full color ads for CL using your website and an editor. It is simple.

On a side note: charging $12.50 an hour anywhere in the US is a tragedy. You should really consider raising your prices. It ultimately hurts you and your industry. It makes us all look like we don't know what we are doing. You should get at least $20 at the minimum.

Fine Gardens Landscaping
06-05-2011, 06:59 PM
Nice flyer, but craigslist is where the cheapskates shop. You should think about different ways to reach your customers and you should charge an amount that a legitimate business would charge. I'm pretty sure the amounts you're charging would not show a profit for an above board insured landscape maintenance firm.

Fisher
06-05-2011, 09:31 PM
Which of you guys are running this ad on the Bowling Green Kentucky Craigslist? Glad I'm not close to there the market must really be bad. Here it is.

New landscaping business looking to win some new customers. Priced to be competitive, I guarantee satisfaction. Free estimate.

Services offered:

Mowing $12/acre, 5 acres for $50, less than 3/4 acres $10. Monthly, twice monthly, and weekly service contracts available.
Landscape Design/installation
Landscape maintenance (bush trimming, edging, weeding, etc.)
Tree and brush removal (away from structures only)
Spring and fall clean up
Storm Clean up
Forest clearing
Irrigation design/installation/maintenance and troubleshooting
sod installation
Seeding/fertilizing lawn

Hedgemaster
06-05-2011, 10:11 PM
Nice flyer, but craigslist is where the cheapskates shop. You should think about different ways to reach your customers and you should charge an amount that a legitimate business would charge. I'm pretty sure the amounts you're charging would not show a profit for an above board insured landscape maintenance firm.

I thought that would be the case (cheapskates), but it hasn't turned out to be that way at all for me.
Out of about 30 regular clients, I only had one that was obviously "cheap" up front, and ultimately, I dropped her. The rest of my clients who I've gotten via CL run the gamut from low income, to rather well-off, but none of them have scoffed at my quotes, or have tried to screw me over.

As for the rates - yeah, charge what you think you should be getting, not what your illegal competition is charging.