MAKLawnCutter
06-09-2010, 08:27 PM
I have been posting on Craigslist for the past 3 months, even before i took over my business. I was pushing HIS business so i could make more money before he realized he wanted out...
Anyways. I havent had a TON of luck until i posted an ad YESTERDAY. I had been posting as a "Corporation" even tho i said i was an independent.
I changed my tactics. I slowed the ad down and pointed out that as an INDEPENDENT, i can TAKE THE TIME TO DETAIL their yard, instead of RUSH to get to the next one. I dedicate a full hour to ANY yard i approach. I include anything upto 1/3 Acre, i start at a base of 25$, cut/mow, edge, weed eat, clean beds (with a weed eater) and trim hedges and cut out anything in my way to make my JOB easier for the next time. It also sharpens the yard up for the customer. I usually lose out on the FIRST cut but, i win atleast one yard off of every 3 i do, i have an increase of 33% monthly just from voice of mouth.
Back to the CL ad. You can present yourself as you want but, i usually post
Business Name
Location
Insured - Licensed -IF YOU ARE-
Residential and Commercial
Opening - Introduce Yourself and your Business
Body - Point out something you do that someone DOESNT do (I point out detail and my hurricane prep kits and my "light it up" program). I also point out i use a SMOKE FREE oil and CORN FREE fuel, more "earth" friendly"
Closing - Usually has a CATCHING to it, THROW something in that you DONT usually do on yards... i do organic spraying, i added it in here.
Closing2 - short and sweet, thank them for looking at your ad and hope they give you a try over their CURRENT guy... challenges them to ponder "maybe this dude is just ****y" - people talk to me and realize im educated...
Your Business name again
Contact number - "CONTACT US ANY TIME FOR QUICK SERVICE!" -people like everything done, RIGHT THEN AND THERE...
I will post a link to my ad if you want, just let me know.
Matt
Anyways. I havent had a TON of luck until i posted an ad YESTERDAY. I had been posting as a "Corporation" even tho i said i was an independent.
I changed my tactics. I slowed the ad down and pointed out that as an INDEPENDENT, i can TAKE THE TIME TO DETAIL their yard, instead of RUSH to get to the next one. I dedicate a full hour to ANY yard i approach. I include anything upto 1/3 Acre, i start at a base of 25$, cut/mow, edge, weed eat, clean beds (with a weed eater) and trim hedges and cut out anything in my way to make my JOB easier for the next time. It also sharpens the yard up for the customer. I usually lose out on the FIRST cut but, i win atleast one yard off of every 3 i do, i have an increase of 33% monthly just from voice of mouth.
Back to the CL ad. You can present yourself as you want but, i usually post
Business Name
Location
Insured - Licensed -IF YOU ARE-
Residential and Commercial
Opening - Introduce Yourself and your Business
Body - Point out something you do that someone DOESNT do (I point out detail and my hurricane prep kits and my "light it up" program). I also point out i use a SMOKE FREE oil and CORN FREE fuel, more "earth" friendly"
Closing - Usually has a CATCHING to it, THROW something in that you DONT usually do on yards... i do organic spraying, i added it in here.
Closing2 - short and sweet, thank them for looking at your ad and hope they give you a try over their CURRENT guy... challenges them to ponder "maybe this dude is just ****y" - people talk to me and realize im educated...
Your Business name again
Contact number - "CONTACT US ANY TIME FOR QUICK SERVICE!" -people like everything done, RIGHT THEN AND THERE...
I will post a link to my ad if you want, just let me know.
Matt