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View Full Version : When is it worthwhile to use this kind of marketing


Steve
05-19-2010, 08:24 PM
When do you feel it is worthwhile using marketing that is outrageous like this?

Here is a poster on a bus stop for a local restaurant and it says 'Our C*ck hits the spot.'

I kind of think this slogan doesn't make any sense on many levels. It comes across as simply stupid.

I am guessing they are promoting their bbq chicken? And they are saying their C*ck hits the spot. Now really, what demographic group is going to sit there and think 'Yea that's cool.'

Is the bbq eating demographic going to think that? Are they going to want to buy hats and shirts that say that?

Maybe college frat members will think it's cool to wear such a shirt? Maybe?

What's your take?

Good or bad idea?

jklawncare
05-19-2010, 08:29 PM
clever but stupid

it sure does draw your eye,get you thinking, and makes you remember

which is what every advertisement should do

however it draws it in a negative aspect

unless that is a block away from a college i could understand and it would draw alot of attention

however if its in a rural or suburban town with older generations and "boring" people it could be offensive and rude or even keep people from visiting the restraunt

so as it is a wonderful layout and thought..it was poorly executed..thats my take..aha

mark123
05-19-2010, 09:31 PM
It's just common crassness. It seems to be more and more prevalent these days. "Truck Nuts" and bumper stickers with swears on them. I know I don't want to see that garbage.

picframer
05-20-2010, 04:04 AM
The goal here is to get the attention of the reader and it does, I think the majority of people probably wouldn't care about the slogan in today's society, 10 years or so ago would have been a different story. It's not my kind of thing and I would never do it but if it works for them more power to them.

When I ran the security tracking company we would attend security shows, it shocked me how many of the big name suppliers would hire models, wearing next to nothing that would barely know the difference between a motion sensor and a door contact just to bring in the people then the guys that knew the stuff would be on the attack.

Steve
05-20-2010, 06:37 PM
There is another company that does something similar they are called Cluck U Chicken. Their restaurants are located near colleges.

I was doing some reading about them and the way they market and here is a great quote from an article.

Adventures in Analog (http://www.brandweek.com/bw/content_display/news-and-features/direct/e3id96098b1ed5efecd0a4f709957cfcbe6) - The ceo of the company said "Twenty-five percent of what we bring in, is because of those chickens."

Stop and think about that for a second. This is the age of Web 2.0, of iPods and iPhones, Twitter and Facebook. Brands have learned to harness just about every high-tech advancement in our lives and press it to the service of marketing and advertising. So what's it say when a dude in a chicken suit still works just great? It says that smart brands are still conscious of the power of low-tech marketing in the overall mix. At a time of shrunken budgets and media clutter, many brands have discovered that sometimes the old-school ideas still work very well - even better, in some cases, because the public hasn't seen them used in a while.

Now isn't that interesting! It's another reminder that with all this high technology we have now, selling still goes back to people meeting people. Whether they are dressed in a chicken suit or a lawn care uniform. The more people you meet, the more you can sell to.

Oh and one last point to make on this topic the ceo over the years, he's learned that the mascot marketing works better when he arms his ambassador chickens with coupons to hand out. The chicken is one of our most effective tools. While many people will refuse to take coupons being handed out by an ordinary employee, people will take them from a chicken."

Isn't that an interesting twist too? Combining those two marketing methods tends to work best.