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tyson554
03-11-2010, 09:37 AM
Hey everyone. It's gonna be my first season starting the lawn business and yesterday I went to an older, well-established neighbourhood to hand out about 350 flyers. I've attached a copy of them below. I was just wondering what the average response rate is on door-to-door flyers and how long I should wait for phone calls before I go to a different neighbourhood and hand out another 350? thanks guys.

jessechaveriat
03-11-2010, 10:04 AM
in my expierience, 1-2% will respond to flyers. so basically, the more you put out there, more people will respond. with 350, you might get 1 to 3 calls. what works best for me is printing my own business cards, and putting them on business card magnets, and sticking them to mailboxes. people love magnets! that way i can personalize the card to have that neighborhood name and special on it, and just print the number of them that i need.

If you stick with the flyers, id start out with 1000. you should get a few customers from them. right now is the very best time, cause grass will be growing in a week or so.

racerdude711
03-11-2010, 10:53 AM
My personal experience with the return on flyers has been about 3.5% to 4%. It took probably 2 weeks or so before the calls came in though. I put them out a little early. I don't know if I would be putting magnets on the mailboxes because technically its a federal offense. Probably not going to get caught or in trouble for it, but it is against the law.

jasonw
03-11-2010, 01:40 PM
My personal experience with the return on flyers has been about 3.5% to 4%. It took probably 2 weeks or so before the calls came in though. I put them out a little early. I don't know if I would be putting magnets on the mailboxes because technically its a federal offense. Probably not going to get caught or in trouble for it, but it is against the law.

I agree probably not going to get caught but if you do the penalties will far outweigh the profit. I started my preseason add work on March 1st. All I did was start running my add in the local paper again. Last years business came 100% all from that add. I paid my employee to had out a ton of fliers all day long and didn't get one call. Personally I think he put them in the trash.

jessechaveriat
03-11-2010, 02:12 PM
magnets on mailboxes are not any kind offense. you can stick anything you want to a milbox, as long as you dont put it in. there is no risk to it. i checked with the post office, and the city before making them. Please do some research before telling someone they are committing a federal offense.

jasonw
03-11-2010, 02:30 PM
magnets on mailboxes are not any kind offense. you can stick anything you want to a milbox, as long as you dont put it in. there is no risk to it. i checked with the post office, and the city before making them. Please do some research before telling someone they are committing a federal offense.

Research was done, taken fro the United state postal service.

* Advertising on a mailbox or the supporting post of the mailbox is prohibited.
* Only the United States Postal Service may use mailboxes for delivery without paying postage (Flyers, magazines, notes, letters, etc. found in or on mailboxes may be charged postage due) .
o If you have received flyers on or in your mailbox, please contact your local Post Office facility.
o Non-postal information, advertising, and any other matter not bearing postage may be placed in door slots (These are not considered mail boxes).

Note: A receptacle for newspaper delivery by private companies may be attached to the post of a curbside mailbox used by the U.S. Postal ServiceŽ if the receptacle:

1.
Does not touch the mailbox or use any part of the mailbox for support.
2.
Does not interfere with the delivery of mail, obstruct the view of the mailbox flag, or present a hazard to mailperson or vehicle.
3.
Does not extend beyond the front of the mailbox when the box door is closed.
4.
Does not display advertising, except the publication title.

You should report your USPO for giving improper information.

I would also like to note the USPS is a Federal office meaning any violation IS a Federal Offense. Same as collecting camp fire wood on forest land, federal property, federal office= federal offense.

jessechaveriat
03-11-2010, 02:59 PM
youre right, i just looked it up too.
I guess the government workers at the post office dont know their own rules....or probably just dont give a crap.

excuse my ignorance.

jasonw
03-11-2010, 03:13 PM
youre right, i just looked it up too.
I guess the government workers at the post office dont know their own rules....or probably just dont give a crap.

excuse my ignorance.

The USPS is the worst example of Government crap. I remember a time when they tried to charge for emails because they lost so much money when people chose to email rather than use the snail mail. I'm sure the Pony Express was a lot more reliable than the USPS as we know it today. It took a year and a half to get them to stop sending the old owners mail to our house. You are correct in that I just dont think they care.

Steve
03-12-2010, 04:25 AM
Can someone resave and post that flyer in a doc format instead of the docx format so I can see it?

Thanks!

tyson554
03-12-2010, 07:56 AM
sure thing steve, i've reattached the flyer below. And then besides flyers from door to door, whats the next best form of advertising?

racerdude711
03-12-2010, 10:30 AM
Try putting some in local oil change places. This has seemed to work well for me.

jasonw
03-12-2010, 10:49 AM
sure thing steve, i've reattached the flyer below. And then besides flyers from door to door, whats the next best form of advertising?

I would suggest getting rid of the fake testimonial. Word of mouth is #1 As mentioned before the local paper is whats helped me the most.

psparaco
03-12-2010, 02:30 PM
I was not aware putting anything in a mailbox was illegal because i have over the years received advertisements for pizza places, blank envelopes with letters from my landlord that were hand delivered and countless other things. i have always used the mailbox to put a flyer so its protected from the weather. i dont see the harm in it. sure it may be illegal but if the usps dont care, why should we. in 10 years the usps will probably be gone since 75% of society pay bills electronically and do paperless statments. I never ever mail anything. all i expect in the mailbox is flyers, junk mail and magazines thats if i even get mail which i dont every day. Last year i put flyers out and either stuck in indide their storm door rolled between the door knob and the door frame or dropped it in a mailbox.

I haven't put out any flyers yet even though i have a stack here of over 100 flyers ready to be passed out. i am holding out a little cause most right now would look at it and just toss it. i am trying to avoid that. My landlord will be passing out their letters warning of upcoming lawn inspections and i plan to distribute them then. Last year i only passed out 80 flyers and of which i received, met with and signed contracts with 25 clients, which is a 31.2% return. I know the average is 1-2% based on the number you pass out but alot has to do with WHO you market your service to.

I live in a rental community. Our landlord fines the tenants who don't mow their lawns each week it needs it. If it doesnt need mowing but onyl trimming that still charge a full serivce rate and i bought into that and offered services as a rate 2/3's less than their rate. their rate is soo high in order to discourage tenants from having to pay a penalty on top of thier rent which is well over 1,000 to live here. So you tell me would u rather pay 60 per cut or 20-30 per cut. 9.99 out of 10 times i am hired by who recieves my flyers. My dilemma this year is. I have a total of 325 rental properties i am marketing to and i will only be able to successly service 100 of them. for now its only my fiance and myself doing the work. This way i dont have to essentiallty pay her since she sees the extra money either way. she also loves the idea that we are being paid to exercise. lol. Most who call i explain to them what the landlord fines them for not cutting their yard verses cost of a mower, trimmer and a broom and the time to acually do the yard work verses hiring us so they can spend that extra money and time on other things like family time and such. I have had 2 close friends approach me about working for me so at worst case. I'll have a crew of 4 which would allow more then 100 clients. I already have access to another mower and a rider as well that my parents have agreed to rent out to me. So with my new truck, my puzzle pieces are all falling into place without much effort.

racerdude711
03-12-2010, 02:50 PM
The pizza coupon ads are sitll paying postage even if you don't see it on there. If the mail man is delivering it, you can gaurantee that someone had to pay for it. And technically, you landlord owns your mailbox, so that's probably why he just sticks stuff in there.

Its breaking the law even if USPS doesn't always do something about it. If it was me, I wouldn't be putting anything on the mailboxes. People who do know that it's illegal, potential customers, will probably not look at you as highly as well. Just my opinion.

Steve
03-12-2010, 05:28 PM
Thanks,

I was able to download it. They look good! What is the plan with that design? Do you print them out and then cut them down the center?

What are you going to be doing with them? Sticking them in the door?

Also, what stops a potential customer from getting the first lawn mowing free and then stopping service without having to pay for anything further?

tyson554
03-12-2010, 10:56 PM
Yep, you got it. When I get them photocopied at staples, I take them over to the trimmer and cut them all down the middle. This way I get two flyers for the price of one photocopy. And so far I've handed out roughly 600 over the past 3 days by putting them in mailboxes at the front door, but I've only got 3 calls so far. Should I just wait, or go to another neighbourhood to hand out more? Also, since the response rate is so low on flyers, do you think that I would be wiser to spend my time going door to door, or going to businesses and to try to get them to let me put my cards at their front desk? Also, should I offer these businesses a kickback for letting me put my cards there? If so, how much?
And Steve, in order for customers to get the first free mow, they have to sign up for at least one month which I mention to them when I give the estimate.

Steve
03-13-2010, 01:41 PM
I would think the more potential customers you could talk to the better your chances would be at finding success.

If you are going to be spending all this time out there distributing the flyers, you might as well try and spend more time with the customers to land more of them.

Maybe try it and see if it improves your new customer sign ups.