PDA

View Full Version : Are you different enough?


Steve
06-16-2006, 12:19 AM
It is interesting to see how market forces can effect your business. In this article Jack talks about how he wanted to expand his garden center by purchasing another nursery. But it seems he wasn't able to differentiate himself enough from the big box retailers to stand out. This means he had to compete with them on customer service and price. If customers just want cheaper prices, they will buy at the big boxes.

It makes you wonder how are YOU differentiating your business from other competitors in your area?

West Greeley nursery closes (http://www.greeleytrib.com/article/20060615/BUSINESS/106150098) - Jack and Chris Fetig, who bought the 30-year-old nursery, in 1998 with intentions to expand their Fort Collins nursery operations, will move back come July 1.

The Fetigs say a slowing economy and big box retailers began cutting into their Highland margins last year.