PDA

View Full Version : Creative public relations reaction


Steve
06-15-2006, 10:45 PM
I thought this was very creative. If you didn't see this in the news, someone had used a FEMA debit card to purchase a bottle of Dom Perignon from Hooters. The money was suppose to be used to help Katrina disaster victims.

Hooters was able to jump on the situation and send FEMA a check for $200 and get an unimagineable return on their investment through free advertising.

Very creative. Maybe this will give you and your business ideas too!

Hooters to pay for FEMA relief champagne
Restaurant to reimburse U.S. for Dom Perignon bought with relief money (http://www.msnbc.msn.com/id/13348028/) - The Hooters restaurant chain has a $200 check ready for FEMA, reimbursement for a bottle of Dom Perignon champagne bought with Hurricane Katrina relief money.