picframer
01-01-2010, 07:54 AM
I had an idea back in early April, I was driving around an area that I wanted to do most of our business in, reason there is highway from where I live to this area, 4 lane, it's about a 20 to 25 min drive, homes range from new to 30 years, average is probably 20, it's middle to upper middle class, has three strip malls where staff could eat and a variety of choices, I know quite a few police officers in this area as it's the regional head quarters for the RCMP, our city has it's own force, in short it seemed ideal as I could leave equipment at one of their homes need be.
So as I am driving around I am looking at homes and what it is we could do for each of them, it struck me a flyer probably would not work, in my experience, even myself, I generally don't read them. Business cards are great and I have them but they don't say enough and people loose them, anyhow I made a list of what I saw and came home.
I was searching the Internet for ideas and came across a company called Vista Print, their rates were excellent and I saw something called Post Cards, I thought to myself what if I designed a post card for every service, that way I could probably get the owners attention and they would know I wasn't simply driving by and dropping a card, I saw a need I could fill.
With this in mind I had the following cards made, I have two others but I can't find my proof. I carry these in leather pouches on every machine, probably 12 of each, then in the trucks I have a plastic 4 X 6 holder with a much larger supply as we get a lot of walk by wanting a card, I know the cards are large but feedback is very positive as people do not loose them.
Some mowing and snow plowing is on call, so I had fridge magnets done up, one for snow and one for mowing, they are short and basically list my company and contact information.
I knew for snow plowing I would have to use my home office number as it's hard to hear the phone on the equipment and when it comes to snow plowing I keep my Blackberry tucked away.
I can also tell you being able to receive emails from my website and clients has brought us a lot of business simply because we are very quick to respond.
Anyhow have a look, some are a bit funny if you will but they work.
I also had a logo done for the trucks, the reason I went with this is kids love it, when a truck is parked, especially in a parking lot with lots of traffic it's amazing the people we get to talk to, something I learned a long time ago is a picture speaks a thousand words, people have told me many times over the year, they remembered the picture but not the company name but when they saw it, they stopped us for information.
Give it a try, this is very target marketing.
Some will no upload for whatever reason but on the back of each it lists our name, website and all of our services.
Andy
So as I am driving around I am looking at homes and what it is we could do for each of them, it struck me a flyer probably would not work, in my experience, even myself, I generally don't read them. Business cards are great and I have them but they don't say enough and people loose them, anyhow I made a list of what I saw and came home.
I was searching the Internet for ideas and came across a company called Vista Print, their rates were excellent and I saw something called Post Cards, I thought to myself what if I designed a post card for every service, that way I could probably get the owners attention and they would know I wasn't simply driving by and dropping a card, I saw a need I could fill.
With this in mind I had the following cards made, I have two others but I can't find my proof. I carry these in leather pouches on every machine, probably 12 of each, then in the trucks I have a plastic 4 X 6 holder with a much larger supply as we get a lot of walk by wanting a card, I know the cards are large but feedback is very positive as people do not loose them.
Some mowing and snow plowing is on call, so I had fridge magnets done up, one for snow and one for mowing, they are short and basically list my company and contact information.
I knew for snow plowing I would have to use my home office number as it's hard to hear the phone on the equipment and when it comes to snow plowing I keep my Blackberry tucked away.
I can also tell you being able to receive emails from my website and clients has brought us a lot of business simply because we are very quick to respond.
Anyhow have a look, some are a bit funny if you will but they work.
I also had a logo done for the trucks, the reason I went with this is kids love it, when a truck is parked, especially in a parking lot with lots of traffic it's amazing the people we get to talk to, something I learned a long time ago is a picture speaks a thousand words, people have told me many times over the year, they remembered the picture but not the company name but when they saw it, they stopped us for information.
Give it a try, this is very target marketing.
Some will no upload for whatever reason but on the back of each it lists our name, website and all of our services.
Andy