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View Full Version : A business expansion idea


Steve
06-09-2006, 06:10 PM
I like these stories when you have a business and start to explore different ideas. Next thing you know it, your company is offering a new service that really takes off. Kate was able to do just that by spinning off her father's landscaping business into offering pond designs.

If you get a chance, read this article, maybe something in it will inspire you.

Concord 20-something finds niche close to home (http://www.hippopress.com/060608/cQA.html) - Kate Crary, 23, is part of Concordís younger crowd. She takes courses at New Hampshire Institute of Technology, and hangs out at downtown bars. She also builds waterfalls. Itís a niche that grew out of a landscaping business her father, Jeff, started 20 years ago in Barnstead. Now, they claim to have the largest water garden nursery in New Hampshire, and have become go-to people when you need a waterfall.
Kate has worked in the construction end for the past six years, while her dad does the design at Crary Waterfalls and Aquatic Nurseries

Steve
06-09-2006, 06:13 PM
Oh and check out their website here http://www.crarywaterfalls.com/

You never know where you will find your next inspiring idea.

Steve
06-09-2006, 06:17 PM
As I looked through their site more, I saw they also offer training seminars on how to build your own pond.

That is very interesting because you would think they would just want to provide the service of creating and installing ponds, but maybe there is a certain group of consumers who just want to do it themselves and you won't be able to do it for them. Why not then offer training? I bet it would help build more buzz about your company and help with word of mouth advertising.

Do you think this would be a good idea for the services you offer now? Would some home owners like to meet you for a training seminar on lawn care? Would offering such seminars help your business grow?